2018 Tribeca Film Festival Campaign

A comprehensive marketing campaign that started the Festival season before any ticket was sold and welcomed each Festival goer at every Festival event. Critically acclaimed, this campaign brought new energy to the Festival, connecting the Festival to its film roots while encouraging participants to write and direct their own storyline. Each event attended adds to our story, teaches us something, and connects us to each other through shared themes, emotions and experiences. We saw record breaking revenue and social engagement, unmatched by any other Festival year.

The Tribeca Film Festival experience is a

sequence of events, just like storytelling.

Each scene depends on preceding events,

and influences what comes next.

We all have a unique plotline, and the Tribeca

Film Festival is where all our stories meet.

It’s the climactic moment for all of them.

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